Individual‐oriented and socially oriented cultural conceptions of subjective well‐being: Conceptual analysis and scale development

Adopting a ‘cross‐cultural indigenous approach’ (CCI), we attempted a conceptual analysis of cultural conceptions of SWB in terms of individual‐oriented SWB (ISWB) and socially oriented SWB (SSWB) views. Also incorporating findings from our previous qualitative studies, a culturally balanced and fair measurement, The Individual‐oriented and Socially oriented cultural conceptions of SWB Scales (ISSWB) was developed and evaluated in two studies involving Chinese and American participants. The 51‐item version of the new measure showed good internal consistency reliability, test–retest reliability, convergent and discriminant validity. Further analysis showed that the Chinese possessed stronger SSWB than the Americans, while the Americans possessed stronger ISWB than the Chinese. There were also intracultural differences among the Chinese people. Overall, the studies showed the utility of ISSWB scales for future studies.