Where do social media and education meet? A closer look at understanding of democracy

Social media presents a contradictory relationship with democracy. Once, it was regarded as a tool for democracy, providing alternative sources of information and coordinating social movements for democratization. Later it also became a tool for authoritarian regimes to control information and spread propaganda to stay in power. This mixed perception suggests that both democratic and authoritarian forces can use social media to influence public opinion. This presents a puzzle to the relationship between social media use and democratic understanding. Does social media promote or erode understanding of democracy? This study argues that the effect of social media use on understanding of democracy depends on higher education. The relationship also differs between democracies and non-democracies. Using the newest wave of the World Values Survey (wave 7, 2017–2020), this study analyses the influence of social media use on understanding of democracy in non-democracies and democracies. The findings suggest that social media use positively affects understanding of democracy in democratic countries. However, the democratic effect of social media is nullified in non-democracy unless it interacts with higher education. The findings offer implications for the relationship between social media, higher education, and understanding of democracy.