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Abstract Although much has been written concerning music television in the popular press and in academic publications, there has been little empirical research addressing the consumption imagery that accompanies the aesthetic elements of music videos. Given the potentially important role played by this medium in adolescent consumer socialization, this may be a significant oversight. This study examines the prevalence and nature of consumption imagery in music television, with emphasis on the covariation of this imagery with different musical genres. We present data from the United States and Sweden - two cultures with very different histories with music television. Implications are drawn for the socializing effects of music television in different cultures.
Englis et al. (Wed,) studied this question.