Political perception and political preference An exploratory study of Swedish political parties

Abstract.— Political perception was studied as a function of the perceiver's political viewpoint. The political stimuli used were the names of 9 Swedish political parties or organizations. Political viewpoint was defined by the person's political party preference. The subjects were 105 undergraduate psychology students. Different aspects of political party perception were studied concerning (a) perceived positions of the parties on a Left‐Right continuum, ( b ) perceived similarity among parties, and (c) the number and nature of inferred dimensions and categories underlying the perception of the parties. With regard to (a) and (b), the analyses indicated systematic differences among political preference groups, whereas the number and nature of political dimensions seemed to be the same. Thus, for both socialists and nonsocialists the dimensions underlying the perception of Swedish political parties could be interpreted as “left‐right”, “extremity”, and “religiosity”.