The effects of propaganda are analyzed in an opinion dynamics model in which, under certain conditions, individuals adjust their opinion as a result of random binary encounters. The aim of this paper is to study under what conditions propaganda changes the opinion dynamics of a social system. Four different scenarios are found, characterized by different sensitivities to the propaganda. For each scenario the maximum efficiency of propaganda is attained following a given strategy that is here outlined.
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Carletti et al. (2006) studied this question.
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