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July 12, 2017Journal of Product Innovation Management

Opportunities for Innovation in Social Media Analytics

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Authors

WMWendy W. MoeDSDavid A. Schweidel

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Moe et al. (2017) studied this question.

synapsesocial.com/papers/6a1c38d14cc49ccc94a9182bhttps://doi.org/10.1111/jpim.12405
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