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February 23, 2011Journal of Corporate Accounting & Finance

Understanding and measuring the value of social media

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MNMohan NairCochin University of Science and Technology

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Mohan Nair (2011) studied this question.

synapsesocial.com/papers/6a1c3dc026cb5670aa9d9073 https://doi.org/10.1002/jcaf.20674

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