Ethical Issues for Qualitative Research in On-line Communities

Internet technology has developed rapidly in recent years, and offers new possibilities for researching, particularly when working with hard to reach groups who may benefit from a move away from more traditional methodologies. The research has been informed by various methodologies, and is flexible in its application and nature, varying from an analysis of the content of web pages (Jones, Zahlm and Huws 2001), to complex discourse analytic techniques of ‘electronic conversations’, (Denzin, 1999). One of the most common uses of the Internet as a research tool has focused on the use of online questionnaires, via web page delivery or e-mail, and has proved useful in providing novel insights into research questions (see for example Coomber’s ,1997 investigations of drug dealers) as have on-line focus groups, and real-time interviews (O’Connor and Madge, 2000).