The proliferation of sports heritage attractions, particularly halls of fame, raises questions about their financial sustainability. Should these attractions be managed as profit-making operations or should they be viewed as museums to be subsidized by sporting bodies? How may commercial and heritage considerations be balanced within these ventures? Should they be adjuncts to stadia or located in separate tourist precincts? This article examines these questions through a study of the Australian Football League Hall of Fame. Opened in 2004 in Melbourne, it was placed in voluntary administration within three months. Its failure, it is argued, was due to a combination of difficulties with concept, location and price.
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Warwick Frost (2005) studied this question.
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