Rhetoric That Shifts Votes: An Exploratory Study of Persuasion in Issue-Oriented Public Debates

This article summarizes a study of 37 televised debates on political issues in Denmark, conducted live before representative audiences, with polls on the issues before and after each debate. These debates are of interest to research because they were authentic, and they supply data indicating persuasive effects. Various rhetorical features were observed and related to debaters success in attracting votes. In a qualitative interpretation of the observations, we suggest that debates such as these are likely to be won by debaters whose argumentation is fair and thoughtful. Audiences may respond differently depending on whether they are voters or merely viewers. The debate format may enhance such a response, for the benefit of the democratic process.