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As a new agent appearing on social network, virtual influencers are becoming a strong force to be reckoned with worldwide due to their hyper-realistic appearance and distinctive personality, which sparks hot discussion of real and virtual issues in social media. This paper take an Instagram virtual influencer, Imma as analysis object, explores her interaction with followers in light of parasocial theory. Case study and content analysis have been used as main methods. Through analysis, it can be proposed that the reality in social media should not be limited to physical form of entity, and the reality in psychological existence is also a type of reality.
Jiang Mei (Sun,) studied this question.