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May 1, 1990Journal of Personality and Social Psychology

Boredom as a limiting condition on the mere exposure effect.

Robert F. Bornstein Amy R. Kale Karen R. Cornell

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Abstract

Three experiments investigating the role of boredom as a limiting condition on Zajonc's (1968) mere exposure effect are described. Results support the role of boredom as a limiting condition on the mere exposure effect and are consistent with a 2-factor learning-satiation model of the exposure effect

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Cite This Study

Bornstein et al. (1990) studied this question.

synapsesocial.com/papers/6a1cbce45a7763abe789acdc https://doi.org/10.1037/0022-3514.58.5.791

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