Using panel data of young adults, we find evidence that exposure to Tina Fey’s impersonation of Sarah Palin’s performance in the 2008 vice-presidential debate on Saturday Night Live is associated with changes in attitudes toward her selection as VP candidate and presidential vote intentions. These effects are most pronounced among self-identified Independents and Republicans.
No takes yet. Share an insight, caveat, or question.
Baumgartner et al. (2012) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: