What does this research mean for the field?

Positive attitudes toward browsing local online retail platforms (LORPs) drive both online purchase and offline visit intentions, with non-place-specific motives having a stronger impact on these attitudes than place-specific motives. Novelty: ClaimNovelty.INCREMENTAL. Consensus alignment: ConsensusAlignment.NEUTRAL.

December 2, 2023Journal of Retailing and Consumer ServicesOpen Access

What drives consumers to use local online retail platforms? The influence of non-place-specific and place-specific motives

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Authors

DHDaphne Hagen BSBas Spierings JWJesse Weltevreden

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Cite This Study

Hagen et al. (2023) studied this question.

synapsesocial.com/papers/6a1cd3ba6552df3dce1daa6e https://doi.org/10.1016/j.jretconser.2023.103649

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December 2, 2023Journal of Retailing and Consumer ServicesOpen Access

What drives consumers to use local online retail platforms? The influence of non-place-specific and place-specific motives

View Full Paper

Ask AI

Bookmark

Authors

DHDaphne Hagen BSBas Spierings JWJesse Weltevreden

Discussion

Member takes

Overview

Key Points

Key points are not available for this paper at this time.

Cite This Study

Hagen et al. (2023) studied this question.

synapsesocial.com/papers/6a1cd3ba6552df3dce1daa6e https://doi.org/10.1016/j.jretconser.2023.103649

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