This paper explores the contribution of global advertising services to the creation and dissemination of knowledge through an examination of their role in knowledge systems at a national and international level. The aim is not only to gain an understanding of global advertising services as bridges between national knowledge systems but also to examine how such services shape the institutions that constitute a knowledge system. In this way, an appreciation of the contribution of advertising services, and knowledge intensive services (KIBS) more generally, to the knowledge creation and distribution process will be developed.
No takes yet. Share an insight, caveat, or question.
Joanne Roberts (2000) studied this question.
Synapse has enriched 5 related papers. Consider them for comparative context: