In an effort to conduct an initial investigation into the concept of unconventional leader behavior and determine its utility for future research, we examined the relationship between a leader's unconventional behavior and followers' satisfaction, perception of leader effectiveness, and perception of effort exerted in an experimental setting. Our results indicate that above and beyond leadership style (i.e., transformational and transactional), unconventional behavior (e.g., standing on furniture, hanging ideas on clotheslines) is significantly related to follower satisfaction with the overall experience and perceptions of leader effectiveness. Academic and practitioner implications are discussed, as are avenues for future research in this area.
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Jaussi et al. (2004) studied this question.
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