Comparing traditional and virtual group forms: identity, communication and trust in naturally occurring project teams

This study compares three types of project teams in a global high-tech organization: traditional (co-located), virtual (completely distributed), and ‘semi-virtual’ or hybrid (containing both local and remote members). We use in-group/out-group theories of subgroups to help explain the findings. Specifically, local members of semi-virtual teams report much more positive perceptions of their local than their remote members, while traditional and virtual team members appear similar. We conclude by drawing implications for practice, such as the avoidance of semi-virtual teams whenever possible and the development of strong team identities.