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Abstract This research deals with the Influence of socio-cultural variables on preferences of Polish consumers towards specific products made in Poland versus the same products made in Western countries. A convenience sample of 265 Polish university students was used to assess the impact of ethnocentrism, susceptibility to interpersonal influence, conspicuous consumption and demographic variables on the preferred country of origin of clothing, cosmetics and electronic products. Results show that patriotism as a dimension of ethnocentrism is related to the preference towards Polish products, while social status demonstration, as a dimension of conspicuous consumption, is related to the preference towards Western products.
Marcoux et al. (Wed,) studied this question.