Purpose The purpose of this paper is to discuss a survival strategy for industry in recessionary time by means of lean principles and philosophies. Design/methodology/approach The paper presents the views of the authors regarding the application of lean principles and philosophies to overcome recession, followed by interaction with industrial personnel about recession, its effects and prevention. Findings Recessionary time is the time for industries to follow lean guidelines and to look in to their business chain from raw material to end customer in order to remove all types of waste. Originality/value The paper provides some real help as to how to survive in recession as there is little published research on this topic.
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Singh et al. (2009) studied this question.
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