The Influence of Timing in Exploratory Prototyping and Other Activities in Design Projects

The importance of prototyping in the design process has been widely recognized, but less research emphasis has been placed on the appropriate timing and detail of so-called “throwaway” prototyping during the preliminary design phase. Based on a study of mid-career professional graduate students, statistically significant correlations were found between the time such prototypes were created and design outcome. Building prototypes early on in the design process, or performing additional rounds of benchmarking and user interaction later on during the project (in addition to the typical early stage efforts), correlated with better design outcome, although the total time spent on these activities did not. The correlation between project presentations and reviewer scores are also touched upon. These findings suggest that the timing of design activities is more important than the time spent on them.