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Review of professional avatars in meetings highlights ethical and legal risks in their implementation.
The question is no longer whether professional avatars will represent executives in meetings, sales, or customer service. It is when and under what rules. My experience building ZOE as a persistent avatar with its own personality gave me a privileged view of the dilemmas coming: is it OK for a CEO to 'attend' 12 simultaneous meetings via avatar? Can a doctor see patients through their synthetic version? Is it legitimate for a lawyer to consult with a client via an agent that mimics their voice and judgment? In this article I review the three scenarios where professional avatars are already operating, the legal and ethical risks they raise, and how to design a serious professional avatar without ending up as a litigation case.
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Chris Meniw (2026) studied this question.
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