China’s media and public diplomacy approach in Africa: illustrations from South Africa

Media engagement in Africa serves as a component of China‟s contemporary public drive, which allows for deeper bilateral diplomatic and economic relations. paper provides the context and impetus that motivated Chinese state media to provide their own content and point of view since 2009. Whilst public is non-specific in that it seeks to achieve a wider enabling environment than objectives, it is also oversimplified to employ a singular approach to such a and changing continent. Rather, the case study of South Africa is used to the limits and potential of China‟s public diplomacy engagement. This also highlights the nature of South Africa-China relations and the South African as defining factors that affect the way China to engage meaningfully.