A Bibliometric Analysis on Corporate Social Responsibility in the Tourism Sector between 2018-2023

The tourism literature on corporate social responsibility has significantly expanded in the last decade due to the increased practices of tourism businesses. Tourism companies have implemented Corporate Social Responsibility (CSR) initiatives to promote economic and environmental benefits while demonstrating socially responsible behavior. Tourism companies generally have CSR initiatives that enhance environmental, economic, and social sustainability, involving strategies to promote positive impacts and prevent negative ones. This study aims to analyze the content of studies on CSR in the tourism sector from 2018 to 2023 in the Web of Science (Wos) database. Recent research on CSR has focused on organizational and stakeholder themes. Recent CSR research has shifted its focus from financial to customer-related concerns. Practitioners are urged to assess past corporate social responsibility efforts and create new initiatives in their respective fields. Academics should explore under-researched areas within the field to contribute to advancing CSR research. Seven potential research areas in the tourism sector have been suggested, including secondary stakeholders like residents, government, media, and activists; consequences and antecedents of corporate social responsibility practices; negative aspects of CSR; communication strategies; less explored contexts and topics; and innovative analytical approaches.