The ICT Implication on CSR in the Tourism of Emerging Markets

Tourism has a significant environmental, social and human impact. No other sector provides jobs and ensures wealth across poor countries in the same way as tourism. In the context of sustainable responsible tourism, the concept of Corporate Social Responsibility CSR has gained increased importance: CSR is a company's understanding of the role it plays in society, the environment in which it operates, the values it upholds and its awareness of the intended and unintended consequences of its actions. ICT can create many environmental benefits and there have been several optimistic assessments of the overall relationship between e-business and sustainable development. ICT-based services can improve the efficiency of processes and systems, can help to make CSR information more readily available to stakeholders and create new technical possibilities of linking information on individual company impacts with other sources. The aim of the paper is to present some major implications of the use of the web for CSR activities in tourism businesses in emerging markets and of the relationships between e-sustainability and competitiveness.