Fry, Smog, Lix and Rix: Insinuations About Corporate Business Communications

This paper reports the effectiveness of contemporary corporate annual report prosecommunication. Four formulas not previously applied to the president's letter are used topredict reading ease. The study found that a sample of 65 Canadian annual reports for1984 were classified as "difficult" to "very difficult" and beyond the fluent comprehensionease of 92 percent of the adult population and 56 percent of the investor population.