In this article, Anne E. Gorsuch explores the nature and meaning of tourism in the difficult and hungry years of late Stalinism. In this period of Cold War anxiety, tourism was seen as a means of reinforcing Soviet identity. Moscow was a particular focus of Soviet patriotic education, but tourism also contributed to the construction of Soviet identity on the larger collective level of the Soviet Union. Tourism was also offered as part of the cultured "good life" due loyal Soviet citizens. In every case, tourists were reminded that it was only within the borders of the socialist homeland that Soviet citizens could let down their guard and be confident of a warm welcome.
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Anne E. Gorsuch (2003) studied this question.
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