The theory of innovation diffusion has become increasingly complex and multifaceted in recent years. It has been used in consumer durables, services, pharmaceutical industry and other industry research. In this paper, we use literature analysis to study the development of innovation diffusion theory, searching related literatures from Elsevier, EBSCO, Emerald, Scopus and ISI databases published between 1990 and 2010. From these literatures, we analyze the number of literatures, journal distribution, core authors, as well as the main research directions. Then, we get many conclusions which are useful for the future research of innovation diffusion.
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Li et al. (2011) studied this question.
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