Broadening the Scope of Consumer Research

Journal Article Broadening the Scope of Consumer Research Get access John Deighton, John Deighton Search for other works by this author on: Oxford Academic PubMed Google Scholar Debbie MacInnis, Debbie MacInnis Search for other works by this author on: Oxford Academic PubMed Google Scholar Ann McGill, Ann McGill Search for other works by this author on: Oxford Academic PubMed Google Scholar Baba Shiv Baba Shiv Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 36, Issue 6, April 2010, Pages v–vii, https://doi.org/10.1086/651925 Published: 01 April 2010