The article discusses the benefits of goal-setting in organizations. The author argues that goal setting increases employee motivation and organizational commitment. The article explains several elements of individual goal-setting, including conditions for effectiveness, goal setting in complex jobs, self-management, and downsides and risks. The author emphasizes that goal-setting is most effective in organizations that are ethical and supportive, and are not punitive when individuals fail to reach their intended goals.
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Gary P. Latham (2004) studied this question.
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