Agile Supply Chain: competing in volatile markets

Turbulent and volatile markets are becoming the norm as life-cycle shortens and global economic and competitive forces create additional uncertainty. Under uncertainty volatile competitive environment, supply chain are reaching the point where they need to be more agile-intelligent, fast in movement, flexible, and efficient customer responsive to changes, this paper suggests that the key to survival in these changed conditio ns is through agility- Float like a butterfly and sting like a bee, especially, by the creation of efficient consumer responsive supply chain. A definition and the route are addres sed, meanwhile the paper discuss the approach that using agile supply chain to competitive in the volatile and turbulent markets.