October 1, 1978Journal of Advertising

Bittner, John R.,Mass Communication: An Introduction, Englewood Cliffs, New Jersey, Prentice-Hall, 1977

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Abstract

(1978). Bittner, John R., Mass Communication: An Introduction, Englewood Cliffs, New Jersey, Prentice-Hall, 1977. Journal of Advertising: Vol. 7, No. 3, pp. 50-51.

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William F. Dean (1978) studied this question.

synapsesocial.com/papers/6a1d55ebb1a9bd2ac02f1d0e https://doi.org/10.1080/00913367.1978.10673241

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Abstract

(1978). Bittner, John R., Mass Communication: An Introduction, Englewood Cliffs, New Jersey, Prentice-Hall, 1977. Journal of Advertising: Vol. 7, No. 3, pp. 50-51.