Journal Article Another Look at the Impact of Information Presentation Format Get access Scott Painton, Scott Painton Search for other works by this author on: Oxford Academic PubMed Google Scholar James W. Gentry James W. Gentry Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 12, Issue 2, September 1985, Pages 240–244, https://doi.org/10.1086/208512 Published: 01 September 1985 Article history Received: 01 June 1983 Revision received: 01 May 1985 Published: 01 September 1985
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Painton et al. (1985) studied this question.
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