Applications of Social Media in Academic Library Services

In recent years, social media have had a vast number of users and attracted academic libraries to use this new media to connect with their user communities. It allows librarians to communicate and share information with, and even provide services to users. This study examines the Pao Yue-kong Library at the Hong Kong Polytechnic University (PolyUL) that has been using social media to promote their information resources and services. However, throughout websites observations and tracking records on Facebook, Twitter, and YouTube of the PolyUL, it was found users are not as numerous as other commercial organizations. Some recommendations were suggested to the PolyUL for enhancing communication with its users.