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October 13, 2021Asia Pacific Journal of Marketing and Logistics

Objective vs subjective design newness

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Authors

BSBilly SungCurtin UniversityNHNicole HartleyThe University of QueenslandEVEric J. VanmanUniversity of Southern California

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Cite This Study

Sung et al. (2021) studied this question.

synapsesocial.com/papers/6a1d60e2266863fda62f2c25https://doi.org/10.1108/apjml-12-2020-0897
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