A Study of Sentiment Analysis based on Specific 6-emotion Category for Thai Language

Social media such as Twitter, Facebook, Web logs and Review sites are indispensable tools for our customers’ communication sites. From a business perspective, it is important to improve customer satisfaction and customer insights by capturing and analyzing customer emotions in detail through social media, customer feedback from call centers, and questionnaire analysis. This paper presents an effective classification method for Thai. In order to solve the problem of linguistic difficulty in Thai, this method used sentiment analysis using 6-emotion as an aspect-based analysis method in addition to conventional sentiment analysis such as positive and negative. This paper describes the results of evaluating the usefulness of the 6-emotion analysis in helping to judge positive and negative in Thai sentences.