Understanding the adoption and usage of mobile payment services by using TAM3

This study aims at introducing a modified Technology Acceptance Model 3 (TAM3) to investigate key factors that affect individuals’ intention to adopt and use mobile payment (M-payment) in Jordan. It also helps merchandisers avoid spending thousands or even millions of dollars that, on investments, may have minimal and modest effect on whether or not the individuals tend actually to adopt and to use. To reach such ends, a questionnaire was distributed to collect data from 475 undergraduate university students by using a proportional stratified random sample, and analysed by using a structural equation modelling (SEM). Results show that user’s adoption and use of M-payment services can be anticipated from users’ behavioural intentions, which are significantly affected by the following: perceived usefulness, perceived ease of use, subjective norm, image, output quality, self-efficacy, perceptions of external control, and playfulness. This study shows that there is a promising and bright future for M-payment services in Jordan as more than 62% of respondents said that they are willing to merchandise by using their mobile phones.