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The question of whether self-enhancing motivations are present or exist in attenuated form in East Asia is important and has recently sparked much research interest, as is evident in the articles in this special issue. Some of the articles contributed to the notion that East Asian self-enhancement is elusive and others made the case that it is present, although various artifacts prevent us from seeing it clearly. The arguments that are raised in the different articles are discussed with respect to how they advance our understanding of East Asian self-enhancement and how they are able to account for findings from past literature.
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Steven J. Heine (2003) studied this question.
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