National identity: banal, personal and embedded

This article examines the theoretical problem of understanding the relationship between personal and social dimensions of national identity. It does this by relating ethnographic data collected during a study of a merger between a Scottish and an English bank to three conceptual frameworks. First, it considers Michael Billig's thesis of ‘banal nationalism’. Then it addresses Anthony P. Cohen's concept of ‘personal nationalism’. Finally, it adapts a conception of the relationship between personal and social identity found in the recent work of Derek Layder. Based on this it argues that national identities, like all identities, are rendered salient for persons when they seem to address personal issues of power over one's life, and that the various social organisational settings through which people realise control over their lives (in this case, the bank) are thus crucial contexts for understanding people's attachments to identities, national and otherwise.