Using structured methods for managing business innovation can be an effective way to improve the ideation process. Teaching structured methods is a potent way to enhance the innovative capabilities of companies and to develop creative products for the marketplace. In this paper, structured models of innovation and product development are reviewed and an approach to them is presented, based on several MSc student projects. The implications for managers, such as the need to train employees in structured methods, and the implications for those who teach innovation management are discussed in detail.
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Fernandes et al. (2009) studied this question.
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