Extreme Makeover

This article examines the representation of gender, class, and cultural identity in the Extreme Makeover series, the most widely circulated American cosmetic makeover show that coexists on Western European television with national/regional adaptations of the format. Even though a cross-national analysis of the Dutch, Flemish, and British version alerts us to cultural differences, particularly in terms of generic inflections and aesthetic allegiances, the formulaic narrative structure of this television format ultimately transcends local culture and perpetuates normative gender and class regimes, particularly in combination with other popular reality shows aimed at female spectators.