The 'Neglected Tropical Diseases': now a brand identity; responsibilities, context and promise

Director-General of the World Health Organization, CEOs of major pharmaceutical companies, senior government officials from donor and endemic countries gathered in London together with NGOs and academic institutions, at a meeting entitled "Uniting to Combat NTDs: Ending the Neglect and Reaching the 2020 Goals" http:// www.unitingtocombatntds.org to announce a massive expansion of the support to control and potentially eliminate or eradicate a group of seventeen Neglected Tropical Diseases. The meeting was convened