Organisational Drivers of Technology Adoption and Performance in Small and Medium-Scale Fashion Enterprises in Ghana

Purpose: To examine how organisational drivers shape technology adoption among Small and Medium-Scale Fashion Enterprises (SMSFEs) in the Kumasi Metropolis and whether adoption translates into improved firm performance. Methodology/Design: A quantitative research approach was employed, utilising structured questionnaires to collect data from 278 registered SMSFEs under the Ghana National Association of Garment Makers (GNAGM) and the Ghana National Tailors and Dressmakers Association (GNTDA). Data were analysed using descriptive statistics and multiple regression analysis to determine the relationships between organisational factors, technology adoption, and performance outcomes. Findings: Staff competence and leadership commitment are positive and significant predictors of technology adoption, while financial constraints hinder uptake; organisational culture shows a smaller but positive association. Adoption is, in turn, positively associated with performance, with the strongest perceived gains in operational efficiency and quality, alongside improvements in sales, competitiveness, and profitability. Practical and Social Implications: Results indicated that owner-managers should convert intent into resourced action, earmarking budgets, assigning responsibility for system upkeep, and instituting brief, recurring skills practice tied to specific tools. At the ecosystem level, targeted finance (credit lines, grant matches, vendor-financed purchases) coupled with accessible, hands-on training through associations can lower adoption frictions and support job creation and competitiveness in the local fashion economy. Originality: The study provides sector-specific, empirical evidence from an informal, owner-managed context, extending the TOE lens by disaggregating organisational drivers and linking them to adoption and performance in Ghana’s fashion SMEs.