Preface1. Plop, Plop, Fizz, Fizz: American Culture Awash in a Sea of Advertising2. We Build Excitement: The Delivery of Adcult3. Strong Enough for a Man but Made for a Woman: The Work of Adcult4. Halo Everybody, Highlow: Adcult and the Collapse of Cultural Hierarcy5. Takes a Licking, but Keeps on Ticking: The Future of Adcult Selective BibliographyIndex
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A 1996 study studied this question.