“Once more the industry is back to its traditional and usually successful course—advertising flavor, taste and pleasure against a backdrop of beaches, ski slopes and languid lakes. It is a formula that works, …. And this new mood in advertising will probably prevail for some time, now that the FTC has insisted that wildly competitive copy is generally distasteful.” Printers Ink, Dec. 27, 1960, p. 37, celebrating the Federal Trade Commission's ban on tar claims, nicotine claims and all advertising references to the physical effects of smoking.
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Ringold et al. (1990) studied this question.
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