The department of Industrial Design at the Eindhoven University of Technology distinct itself through a unique combination of focus (designing highly intelligent systems, products, and related services) and education model (competency-centred learning). Based on the foundations of our department we identify three implications for our preferred design process: it is flexible and open, it values design action as a generator of knowledge and it is driven by a vision on the design opportunities that are afforded by emerging intelligent technology. In this paper we explain the reflective transformative design process and the rationale behind.
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Hummels et al. (2009) studied this question.