Entrepreneurship practices include strategic management aspects and innovation for improving stability and survival in the highly competitive digital environment. Startups are supported directly or indirectly by strategic innovations which help them to sustain their growth in a turbulent and dynamically competitive market. As a primary goal, strategic innovation has several basic factors that can be defined in the context of startups and small businesses. This paper helps to understand and make use of the various strategic innovation factors as means to success for startups and small firms. Our investigation has wider implications for the business community, but also practical suggestions for managers looking to promote a climate of strategic innovation in a startup. We used a case-study approach in this investigation to study and understand the factors of strategic innovations in two startups, where the factors have been identified and obtained from the literature related to small firms and startups.
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Dinesh et al. (2019) studied this question.