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April 20, 2026Décisions Marketing0 citations

Side-by-Side phygital selling interactions: New forms of social interaction around screens

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YRYonathan Silvain RotenUniversité Le Havre NormandieRVRégine VanheemsUniversité Claude Bernard Lyon 1DLDimitri Laroutis

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Abstract

International audience

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Roten et al. (2026) studied this question.

synapsesocial.com/papers/6a1df50479ea62caf660501ahttps://doi.org/10.3917/e.dm.121.0201
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