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Sustainability is an ongoing theme in the tourism literature and is a growing concern in the wider area of business studies. As a consequence, there has been growing recognition of the need for sustainability education in programs for business and tourism students. The development of such programs needs to be based on a sound understanding of the existing values and attitudes of current students. This article reports a study that explored the environmental attitudes of a sample of Generation Y students in a business and tourism program using the New Environmental Paradigm Scale.
Benckendorff et al. (Sun,) studied this question.