IN ADDRESSING the intricacies of the global marketplace, it's important to also identify aspects of design and design processes that are universal. This is the contribution of Robert W. Veryzer, Stefan Habsburg, and Robert Veryzer. Focusing on innovation, they elaborate and critique four topics: design core competencies, sources of design insight, factors that drive design change, and the threats to design integrity. These are issues for design managers in every culture.
No takes yet. Share an insight, caveat, or question.
Veryzer et al. (1999) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: