The First Ontological Challenge to the IAT: Attitude or Mere Familiarity?

Somebody once asked “Why is it that when people say ‘that’s a good question ’ they never have a good answer?” In response to the query of how we came to do this work, “good question ” was indeed our own response, and as such we cannot promise to have a good answer. In spite of the irony that this exercise poses for us, who insist on a healthy distrust of introspective analysis, in this article we hope to communicate the many pleasures of our collaborative effort, the degree to which we are indebted to our critics, and the recognition that the larger understanding of implicit social cognition involves many others who constitute an integral part of this discovery. A Brief History The origins of the work chosen for this issue lie in